Social Media and Video Marketing Strategy for Busy Professionals: Elevating Pixality Design’s Digital Presence
⭐️ Introduction
Founded in 2020 by Camille Galles, Quintet Creative (formerly c.e.galles digital) is a full-service digital marketing agency serving mission-driven and impact-focused brands. The Quintet team offers boutique marketing production from strategy and ideation to content creation and reporting.
Quintet has been supporting Pixality Design in strategizing, launching, and executing a digital video marketing strategy since 2022.
Pixality Design is a professional services company and the go-to website design studio for brick-and-mortar fitness businesses across the United States. While they excelled in web design for fitness studios, Pixality needed a social media strategy to elevate its online presence without draining valuable time from its founder, Connie Holen.
Our combined goal was to increase visibility, drive leads, and explore the potential of social media, particularly through short video content.
"I'm proud of the content I'm putting out and the effort on my part has been as minimal as possible. As someone running a busy business, I really appreciate that!"
🗓️ Before Quintet’s Marketing Intervention
Connie admits that Pixality had neglected social media, unsure of its value for the agency. This indecision led to a lack of traction online, leaving a gap between potential opportunities and actual engagement.
Recognizing the need for expert assistance, Pixality Design partnered with Quintet Marketing to explore the “what ifs” of a robust digital media strategy.
📲 Strategic Approach: Social Media and Video Marketing
Quintet Marketing, with its expertise in social media consulting and video testimonial production, crafted a dynamic strategy for Pixality Design that extended to Pixality’s own client base.
Our video marketing focused on:
Instagram Reels Filming and Editing: Scripting, editing, and posting engaging short video content that resonated with Pixality’s audience 3x/week. Quintet’s team trained Connie on how to film herself for Reels in a way that felt authentic to her.
YouTube Growth and Optimization: Enhancing Pixality’s YouTube presence with educational and entertaining content and optimizing with keywords, thumbnails, and strategic captioning for a broader reach.
Social Media Strategy for Website Designers: Tailoring a strategy specific to Pixality’s niche in the fitness industry, ensuring relevance and engagement.
Facebook Ads for Studios: Developing targeted video ads for Pixality’s fitness studio clients, further extending Pixality’s service capacities and Quintet’s market impact.
🌱 Results: A Year Into the Partnership
32%
Increase in
Instagram followers
10,000+
Instagram reach
in just 1 month
30%*
Engagement rate
on Instagram
*Significantly higher than industry average
In addition to these numbers, Pixality also saw:
Secured several speaking engagements and webinar invitations, attributed to Instagram Reels.
Clients and leads frequently mentioned specific Reels as a deciding factor in their engagement with Pixality.
"The flexibility and creativity in fitting my content into a plan that suits my business have been outstanding. I have leads and clients alike mentioning specific Reels, and the invitations for collaboration have been directly from Reels content."
⭐️ Conclusion
Quintet Marketing’s partnership with Pixality Design showcases how a tailored social media strategy and Instagram video ad production can transform a business’s digital presence. By focusing on social media growth results and adapting strategies to Pixality’s unique needs, Quintet has enhanced Pixality’s brand visibility and significantly impacted its business growth and client engagement.
The case of Pixality Design illustrates the immense potential of well-executed social media and video marketing strategies in professional services, especially in niche markets.
