Lunar Startups

digital marketing + social media strategy

I designed this graphic to celebrate the announcement of Cohort 3, Lunar Startups’ largest cohort of underestimated founders to date.

I designed this graphic to celebrate the announcement of Cohort 3, Lunar Startups’ largest cohort of underestimated founders to date.

Lunar Startups is a new model for startup acceleration specializing in growth, connection, and innovation for entrepreneurs who identify as Black, Indigenous, people of color, women, and LGBTQ+.

As the marketing/communications lead on a four-person team at an early-stage organization, I wear a lot of hats. I optimize content on social, web, and email channels to serve Lunar’s community of entrepreneurs AND potential funders. I bring internal growth strategies to life and support Lunar founders throughout their year-long program experience.

Find my work @LunarStartups on Instagram and Twitter, and check out some projects I’ve worked on below:

The Lunar Startups Reports

  • Executed visual design strategy and performed rigorous copyedits for two 20+ page Impact Reports. Download them here.

  • Earned local press coverage in the Minneapolis St. Paul Business Journal and Twin Cities Business Magazine (forthcoming.)

  • Social media campaign earned second-highest engagement rate for the month of June, 2020.

  • Email campaign earned a 45% conversion rate for web page visitors.

Fix It Friday

  • Produced social and digital content to promote webinar series for local entrepreneurs and leaders to connect, share, and learn from each other. Featured experts included Arlan Hamilton and Dessa.

  • Increased customer/programs leads by 94% by executing digital marketing campaign.

  • Executed email automation campaigns to re-engage webinar attendees and share resources.

“Our entrepreneurs are the solution” campaign

  • After George Floyd was murdered by the Minneapolis Police Department, our founders and Minneapolis community were affected in deep and significant ways. Many leaders, brands, and organizations were looking to begin (or increase) their anti-racism work. To respond to this moment, I co-created a list of “Entrepreneurs with the Solutions We Need” to support founders with solutions to systematic racism in their business DNA. My social media campaign drove traffic.

Cohort 3 Application Process and Launch

  • My announcement of Cohort 3 entrepreneurs earned record-high engagement, even with breaking news updates from the 2020 campaign trail.

  • I created compelling social media content such as audiograms and Instagram collaborations and takeovers. Check out this example of storytelling using Instagram Stories.

More checks. 💸 Less coffee meetings. ☕️
Yep, that’s a total of 48 hours of FREE legal services for the duration of our year-long program! Shout-out to new partner @foxrothschild for (legally) supercharging Lunar companies as they scale bigger and bigger 🚀🚀🚀 📸: @youthlens360
Today, tomorrow, and everyday. ✊🏾⁠ ⁠ For some members of our community, Juneteenth is a day to celebrate and rest. For others, it's a day to read up on Black history and antiracism. ⁠ ⁠ One idea: For $25, you can donate a box of @youresocuterocky go
The homebase: St. Paul, MN The influence: Worldwide More than just brand building, Lunar works with founders to amplify their voices both locally and nationally. Increased visibility for Lunar founders means more role models for new majority entrepr
Three years after founding Lunar Startups, we’re proud of the work we’ve done to build a startup accelerator that supports more people and more ideas. But the work is far from over. And it will take all of us! If you’re an acceler
SWIPE ➡️ Another world is possible. We know because these locally-owned companies are building it. Link in bio for a list of 10 St. Paul companies who are building a better world. Pictured here: Kate Downing Khaled and Theon Masters of @imaginedeli
SWIPE ➡️ Hire, invest in, and buy from these St. Paul founders who will keep building solutions for a better world, long past summer 2020. Pictured here: Timi Ogundipe of @saferesell, D’Angelos Svenkeson of @neoopartners, and Hayley Matthews-J
SWIPE ➡️ Many MN organizations, brands, and leaders are talking about addressing systemic racism. The way forward has always been here. Link in bio for 10 St. Paul startups with the solutions we need. Pictured here: Mondo Davison, Dario Otero, and
SWIPE ➡️ As Minnesota rebuilds, don’t forget that our communities have the solutions we need. Meet 10 St. Paul founders to support at the link in our bio. Pictured here: Caroline Karanja, founder of @26lettersco 📸: @youthlens360
SWIPE ➡️ for action steps you can take in lieu of a digital Fix It Friday gathering. More info at the link in our bio. There is no one action that will “fix” systemic racism. We are never “done.” This work demands our full at
We’re calling on our non-Black allies & supporters to join us in directing resources to Black people and Black businesses in this critical moment. We’ve listed Twin-Cities-based places to give at the link in our bio. (DM us if we&rsqu
Justice for George Floyd! We stand with our community, unequivocally. The Twin Cities have an ugly history of persistant inequality for Black people, yet prosperity and comfort for white communities. Another world IS possible and the work begins righ